Submissions closed for the 2026 edition
Alexander Awards
Celebrating Creative Watch Communication
Honoring Excellence in Watch Communication
Each year, the Alexander Awards celebrate the most remarkable campaigns, content and initiatives in the watch industry. From bold advertising campaigns to digital storytelling, innovative partnerships, immersive events and exceptional visual creations, the Alexander Awards honour those who know how to tell the art of watchmaking with passion and originality.
Whether you’re a watch brand, creative agency, photographer or emerging talent, these Awards celebrate your ability to captivate, move and inspire through communication.
Explore the categories and be inspired by the best in watch communication.
11 categories celebrating every aspect of watch communication
Brand Experience & Retail
Campaign
Content Series (Audio, Video & Podcast)
Corporate Social Responsibility (CSR) Initiative Campaign
Editorial, Publishing & Literature
Brand Film
Campaign Film
Product Film
Partnership & Influence
Photography
Technological & AI Innovation in Communication
Vote for your favourite project!
After the jury selects the finalists, it's your turn! Discover the nominated projects and vote for the one that impressed you most.
The Public Choice Award honors the campaign or initiative that captured the public's imagination. This Award reflects genuine audience appreciation and celebrates the project that resonates most strongly with watch enthusiasts, consumers and the broader community. The winner will be revealed during the ceremony.
Stay Informed!
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Subscribe to Newsletter Subscribe to Newsletter2026 Calendar
Mark your calendar for the most important dates of the 2026 Alexander Awards edition. Don't miss the deadline!
Submissions Opening
Start submitting your best communication projects
Submissions Deadline
Last day to submit your entries
Nominees Announcement
Shortlisted projects revealed to the public
Awards Ceremony & Party
Gala evening in Geneva to celebrate the winners