Submissions opening: April 2026
Alexander Awards
Celebrating Creative Watch Communication
Honoring Excellence in Watch Communication
Each year, the Alexander Awards celebrate the most remarkable campaigns, content and initiatives in the watch industry. From bold advertising campaigns to digital storytelling, innovative partnerships, immersive events and exceptional visual creations, the Alexander Awards honour those who know how to tell the art of watchmaking with passion and originality.
Whether you’re a watch brand, creative agency, photographer or emerging talent, these Awards celebrate your ability to captivate, move and inspire through communication.
Explore the categories and be inspired by the best in watch communication.
8 categories celebrating every aspect of watch communication
Vote for your favourite project!
After the jury selects the finalists, it's your turn! Discover the nominated projects and vote for the one that impressed you most.
The Public Choice Award honors the campaign or initiative that captured the public's imagination. This Award reflects genuine audience appreciation and celebrates the project that resonates most strongly with watch enthusiasts, consumers and the broader community. The winner will be revealed during the ceremony.
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Subscribe to Newsletter Subscribe to Newsletter2026 Calendar
Mark your calendar for the most important dates of the 2026 Alexander Awards edition. Don't miss the deadline!
Submissions Opening
Start submitting your best communication projects
Submissions Deadline
Last day to submit your entries
Nominees Announcement
Shortlisted projects revealed to the public
Awards Ceremony
Gala evening in Geneva to celebrate the winners
Have you created an exceptional communication project?
Submit your project in one or more Award categories and join the best in watch communication. Whether it’s a groundbreaking campaign, an innovative event or exceptional visual content, this is your chance to gain recognition among industry leaders.